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Amlak Finance and Landmark Properties Form Strategic Alliance
 
Agreement set to provide both companies with stronger market penetration and wider customer base
 

Dubai-UAE, February 27th, 2008 – Amlak Finance PJSC, the largest publicly listed finance company and pioneer in home finance in the United Arab Emirates (UAE), and Landmark Properties LLC, one of Dubai’s leading real estate brokerage and consultancy provider, announced today the signing of a strategic agreement that aims to build on the successes of both companies to better service their customers in the UAE and across the region.

According to Mr. Arif Alharmi, CEO, Amlak Finance, the strategic alliance with Landmark Properties comes at a time when both companies have significantly established themselves as leaders in their respective sectors.

"We are currently at a turning point, especially as we witness the rapid growth in the local and regional real estate sector, and by forging this strategic alliance with one of the leading real estate brokerage firms in the UAE, we will ultimately create the added value that we continuously strive to deliver to our customers." he added.

Commenting on the alliance, Mr. Cliff Kelaita, Managing Partner, Landmark Properties, said: "We are delighted to align with the country’s leader in home finance at a time where both companies are innovating new products and services in order to meet the increasing demand from our customers and to surpass the expectations of a prospering market. With this alliance we expand on our ability to access the market and expand the services we can provide our clients under one roof."

Cliff Kelaita
Chairman & CEO,
Landmark Properties
Arif Alharmi
CEO,
Amlak Finance


He added: "This strategic alliance will additionally allow Landmark to accelerate its plans for regional expansion, especially in light of Amlak’s ambitious growth strategy across the major markets in the region."

Amlak Finance and Landmark will leverage each other’s customer base and aid in the transfer of knowledge as part of the agreement, which will further enhance the positioning of both companies.

"We are confident that this alliance will benefit the development of the home finance and real estate brokerage sectors,” emphasized Alharmi. “At Amlak, we continue to strive to deliver the best service to our customers, and I am confident that this agreement will not only achieve this objective but will also realize our vision of providing world-class services and leading edge products."

 

For further information, kindly contact:

Charlie Akielan, PR Account Manager d'pr
Telephone: +971505656760



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