Dubai, UAE - October 21^st, 2008: Landmark Properties, one of the Middle East's leading real estate firms, announced today the publication of its report on Dubai's residential real estate market compiled by its research and analysis division, Landmark Advisory. It presents a review of the sector's development into one of the world's premier emerging property markets.

In the report, Landmark Advisory estimates that by 2010, roughly 90 percent of all real estate transactions will be end-user driven; a significant reversal that points to a rapidly maturing market. As such, the availability of affordable financing will become a major determinant of property prices. The report also examines key factors shaping the residential market, such as increased market segmentation, pricing trends, changing investor dynamics, and new regulations. In addition, the report introduces the new Property Price Index, which is based on transactional data rather than advertised prices.

"This is our first research report, and it will offer our stakeholders one of the most detailed analyses of Dubai's residential real estate sector." said Cliff Kelaita, Chairman & CEO of Landmark Properties. "Landmark Advisory, our newly launched research and analysis division, is the brain child behind this report. We invested considerable time and effort in analyzing the data generated by our in-house research specialists, as well as material released by leading financial institutions. Most of the quantitative price analyses available today are based on numbers from listed properties, which is not a very accurate method of measuring the market. At Landmark Properties, we have introduced the Dubai Property Price Index based on transactional data, which is the price at which the property is actually sold, not the listed price. This was only possible because of our extensive network of agents, our 'foot soldiers', who constantly update us with vital information from the field."

Another innovative element of the report is its inclusion of branding as a significant factor affecting prices in Dubai. As market participants have recognized disparities in build-quality among individual developers, the brands associated with new properties now impact their value. Landmark Advisory expects this trend to continue, with brand awareness becoming an increasingly important factor in the price equation.

Kelaita added that "Dubai's real estate market has been dominated by the speculator-driven primary market, which is now maturing into an end-user driven secondary market. By 2010, we estimate that 90 percent of all transactions will be end-user oriented, making the availability of affordable financing a crucial element in shaping the market. This report is the first in a series of more comprehensive assessments to be released in the near future. As of now, this preliminary analysis is available on our website:
http://www.landmark-advisory.com"

In October, Landmark Advisory released an inaugural report that assessed the impact of the global financial crisis on Dubai's property market. The report is available on their website: http://www.landmark-advisory.com

Landmark Advisory is the newly launched research and consultancy division of Landmark Properties. Its mission is to provide high-resolution market intelligence and cutting-edge consulting services that cover the Middle East and North Africa (MENA). This commitment to research excellence will furnish the retail brokerage operations at Landmark Properties with innovative products backed by 'best in class' due-diligence.

For further information, kindly contact: Landmark Properties
Name:		Yasmeen Seif
Email:		yasmeen@landmark-dubai.com
Telephone:		+971-4-3298484

Renno Communications Group
Name:		Lina Hammoud
Email:		lina@rennocg.com
Telephone:		+971-4-4278687

About Landmark Properties
Landmark Properties (LM) is jointly owned by a unique and dynamic group of experienced entrepreneurs with diverse backgrounds in investment banking, real estate development, marketing and Media Production. The company recently formed a strategic alliance with Amlak Finance.

Landmark Properties was created with one goal in mind: to strive to present a standard of real estate services yet to be offered in Dubai through our unsurpassed customer service and state of the art technology. LM boasts a multi-national group of Sales Executives, experienced within their specific fields, providing concentrated attention to individual sectors of the business.

Landmark Properties offer a professional, efficient service, dealing with all aspects of real estate and catering to the needs of both the individual and corporate client, specializing in:

• Residential Leasing
• Commercial leasing
• Freehold Property Sales
• Local (GCC) Property Sales
• Exclusive Project Marketing
• Investments
• Property Management
• Consultation and Advisory

About Landmark Advisory
Originally established in 2006 under the name of Landmark Consulting Associates, Landmark Advisory offers unparalleled research, consultancy and real estate investment management services covering the Middle East and North Africa (MENA) region. Our sophisticated market intelligence, combined with local and international networks and alliances, ensures that we provide invaluable advice to our clients. Landmark Advisory’s experienced team has demonstrated ability to evaluate the viability of real estate projects and analyze and select quality investments for our clients' portfolios.

About Renno Communications Group
Renno Communications Group (Renno CG) is a specialized corporate communications consulting agency, with offices in Dubai, Cairo, Amman and Beirut, as well as field coordinators in markets such as Bahrain, Qatar, KSA, Kuwait, Iraq, Syria and Turkey. Renno CG is committed to delivering outstanding value and support to its clients by increasing their brand exposure throughout the Middle East. As a boutique Agency, Renno CG offers 110% commitment to client servicing; great attention to fine details, as well as commitment towards advancing the communications discipline in the Arab World.