Emaar Properties has strengthened its roster of premium residential projects within Downtown Burj Dubai - the new centre of the city - with the launch of tower one, the first of two Standpoint towers. Located on Burj Dubai Boulevard, the two Standpoint towers are situated in close proximity to Burj Dubai, the world’s tallest building. Standpoint also offers residents easy access to already-active retail and hospitality offerings, with the Souk al Bahar mall and The Palace, Al Manzil and Al Qamardeen hotels, positioned either side of Burj Dubai Boulevard. Creating a surplus of perspectives, Standpoint contrasts contemporary exteriors with classic interiors, emphasized by specially chosen motifs and materials. The sweeping facades of the towers maximize views over Downtown Burj Dubai while minimizing sight-lines to adjacent apartments, enhancing residents’ privacy. Potential home-owners can choose from studios and one-, two- and three-bedroom apartments with several institutions offering easy home finance options.